Dear Chicco, About Your Advert

After my 3.40am wake up on a Saturday morning I like to watch some Dawson’s Creek on Sony TV. In between the sickly sweet, utterly false, utopian, fictional drama – I have become aware of your advert. This one …

I feel we need to have a little chat about it.

The woman in it appears to be well rested, her hair is done and she has a lovely face of make up. Where are her bags? Where are her wrinkles? Where is the mascara smudged across her pale, sleep deprived, dry, pained face? Where are her roots? Why isn’t her hair matted and greasy? Why does she appear to have showered in the last day? Why does she look so happy?

Why doesn’t she look like an extra from The Walking Dead?

Why is the baby dressed in a clean, white baby grow? But more importantly, why is he sleeping soundly? He appears to be fast asleep. If this is the case – why is his mother awake? And if she is awake why isn’t she on Twitter, glugging coffee, brushing her teeth, watching Judge Judy and frantically rubbing baby wipes under her arm pits (all at the same time)?

Where is the bedside table of crap?

Including:
Several used baby wipes
Sick covered muslins
Three cold half cups of tea
A large glass of orange squash
Several packets of wipes
nappies
Chocolate digestives
a take away pizza box
Tissues (used and unused)
a TV
dust covered books
a breast pump
dirty baby bottles
one red wine stained wine glass
Some empty packets of quavers
Gripe water and saline solution
pain killers
a half eaten lemon drizzle cake

Why is her other half hugging her? Why is he sleeping? Why is he also happy? Where is his beer gut, grey hair and furrowed brow? Why is he in the same bed as her? Why isn’t he in a separate room? why isn’t he snoring?

Most importantly, why is she not spitting at him through gritted teeth “It’s your fucking turn you fucking arse hole!”

Now I know what you’re thinking – it’s an advert. Adverts are supposed to sell us the ideal – the dream. But I fear you are treading on thin legal ground here. Aren’t there some rules about false advertising?

I don’t worry for myself – I am a mother of two. I’m experienced. I am worried about the new parents to be – they might stumble across your advert after some love making and a lie in. Over their eggs Benedict and bucks fizz they might say “oh look sweetheart, doesn’t that look great?” “Yes pumpkin” he will reply, “let’s buy that!” and they will look forward to the day they will resemble the folks in your ad.

Over nine months later they might come knocking on your door asking for a full refund because daddy’s new nickname is ‘useless tit’, they haven’t slept in thirty six hours, and he’s spent the last four hours Googling “why is my baby crying” and “flights to Peru” on his iPad.

Can I suggest you just dial it back a tad?

First off – put the man in a separate room. The last thing she needs is to have to deal with a large sweaty, snoring lump hogging the bed and the duvet.

She needs to stretch out and if he is there and “doesn’t hear the baby crying” in the night the next time you’ll see her will be in a factual documentary about Spousal smothering. The theme tune of which will be “He had it coming” from Chicago.

Next – get rid of the natural lighting and the beautiful sun beams across the sleeping baby’s face. She should have black out ‘blinds in a box’ on her window that she had to buy after her neighbours complained about having to see her walk about with her breasts out wearing only her pants for two weeks straight. The last thing she needs after being awake for fourteen hours is a reminder that it is now day time outside. The lighting should be dimmed with the constant flicker of a mute Judge Judy lighting up the room from the table of crap.

Now make her a bit more realistic. I know she’s got a gorgeous baby and all – but no one is that smug. Keep your actress up for a few days and make her live on a diet of biscuits and toast for a week. Keep making her hot cups of tea and tell her she can’t drink them – don’t let her wash, or brush her teeth for a day or so, tape some earphones to her head and play ‘this is a song that will get on your nerves’ for seven hours and finally slap her across her face with a wet trout for good measure.

Make sure there is a side table of crap.

Lastly – get a baby model with a cold or colic who is wide awake and likes the sound of his own voice.

Yours, sleep deprived mum of two x

 

Mummy's Writing, Darling
Dear Chicco, about your advert

 

Motherhood – not quite what it says on the baking tin

About six months ago or more I bought a Peppa Pig cup cake pack from T’co-op.

I saw it, in between the cheese aisle and the wine aisle and I had a vision: There was me in my kitchen, two ankle biters next to me on cute stools. We were all wearing matching novelty aprons. My eldest was cracking an egg into a giant bowl. My youngest was adorably licking the wooden spoon. Icing sugar filled the air as we all chuckled spooning the mixture into the cup cake holders.

“Just think of the instagram pictures!” I thought! Just think.

Well six months passed and I glanced at the packet between making mountains of toast and wiping arses and cleaning and laundry and drinking and the time never came.

This morning – I don’t have a clue what possessed me but the baby was napping and my three year old was on his tenth tantrum of the day and maybe I was still drunk but I thought – let’s do it! I announced to the child “shall we make some cakes?” with smug glee.

I was finally going to be one of those mums who mother fudging BAKES BABY!

He looked at me with about as much enthusiasm as the average person would if I asked them if they wanted to help me lance a boil.

We weren’t wearing aprons. We were both wearing sweaty onesies. We weren’t in the kitchen as we can’t possibly fit in due to the bags of recycling and wine bottles as well as the oven being a death trap. No icing sugar filled the air because we are renting and I am a control freak.

Did he want to crack the egg? No.

Did he want to pour the mixture in? No.

Did he want to stir? Hell no!

Did he want to lick the spoon? (obviously the best part of baking). Did he bollocks! He looked at the spoon of creamy goodness like it was a pile of cockroach anuses on a Bush Tucker Trial.

He actually started crying like he was being tortured.

Then came the pleasure of waiting for the fuckers to be cooked. Turns out 12 minutes in child minutes equates to 100 hours of pure Hell. Then having to explain we couldn’t put the icing on (which I had already managed to fuck up) until they were cool brought another trauma no doubt he will be reliving to a counsellor in twenty years time – or Jeremy Kyle.

This is not how I envisaged mother and son baking time to be. And no I didn’t include the baby – are you crazy? Bull in a china shop springs to mind. A piglet in a cake factory would be a closer analogy. I have enough problems. The two of them would probably gang up on me and I would end up being pushed into the oven like the witch.

So we eventually iced the bastards and popped a sticker on the top.

They were as hard as rocks and tasted like scrambled egg. Despite this he seemed to enjoy eating them but I have a feeling Mr Kipling would have made him happier.

I am not deterred though – I want to make Gingerbread men this Christmas, but now I know the truth and my vision has shifted. Just like our vision of motherhood changes after being slapped in the face repeatedly with the wet kipper that is reality.

Instagram / Pinterest – they lie! Our perfect visions of motherhood are utter bullshit. Motherhood – not quite what it says on the tin.

“We made a cake didn’t we?” I chirped to him.

“Yes” he said.

“Is making cakes fun?” I asked.

“No” he said firmly and went back to watching Paw Patrol.

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